Phu Do vermicelli Craft Village (Hanoi): Cleaner Production for rebranding

Phu Do vermicelli village, Phu Do (South Tu Liem district, Hanoi) is a traditional village with a history of nearly 400 years, is now the main source of bun for deals. Through many ups and downs, the village is gradually overcome the current difficult to confirm the quality and brand "noodles Phu Do 'on the market.

According to the People's Committee of Phu Do, currently has 200 villages and 250 households producing household business, each day put on the market about 80 tons of noodles, providing over 51% of the bun to the area of the Capital. Each production facility from 5-7 regular workers with stable incomes from 4-5 million VND / person / month.

Changing mindsets to stand

Mr. Nguyen Van Hoa - Chairman of Phu Do vermicelli village, said: "Before 2000 in the province has more than 400 households noodle production, but due to the development of market mechanisms, many households have switched to Other forms of production. While some households that have reduced yields and quality but again did not go down. Because in order to adapt to the trend of development of the new situation, besides the experience and know-how make noodles Heirloom, now nearly all households have applied mechanically, KH-KT into production, so that quality and yield constantly increasing ".

"Stories", many customers take in Hue, HCM City have also started to contact and order "noodles Phu Do," in large numbers. Faced with this development, more than ever, people need to understand that Phu Do keeping with its reputation and its brand in the market. Therefore, the assurance of food safety and environmental hygiene in the production process are the households here done very seriously.

According to the conventions of the village, if households pursue profits that violate the regulations on food safety and environmental hygiene will be fined heavily and pushed out of the village occupation list. "Conquering customers with the quality products" is always a goal which each household production in Phu Do vermicelli always "carved mindset".

With the efforts to assert its product quality, 2009, Phu Do vermicelli village was recognized as the Ha Noi People Committee traditional villages. In 2010, "noodles Phu Do" has officially become the exclusive brand, is the Intellectual Property Department recognized Ha Noi. In 2014, won the title of "brand representative for consumers" by Entrepreneur Magazine, Newspaper Consumers vote.

The active support of governments

Talking to Business Times, Mr. Nguyen Phung Hung, Vice Chairman of Phu Do, stressed: "The government has always paid close attention ward to the development of Phu Do vermicelli village. In particular, Ward Committee has advised, suggested to District South Liem for development "scheme to build Phu Do vermicelli village become strong village", with a variety of program building, brand promotion, training for producers on the skills applied mechanically, KH-KT into the production process associated with consciousness insure food safety and environmental protection ".

Currently, the district People's Committee is also considering, aspirations of the maternity
vermicelli in Phu Do want a remote area neighborhoods to concentrate production and avoid environmental pollution. Besides, the government has cooperated with the village in finding, expand outlets for products.

Currently, the "noodles Phu Do" has been present in some European countries, as this is an indispensable source of raw material Hanoi noodle dishes are international friends liked very much. Pilot craft villages as "dry noodles" to be able to prolong the use of longer, as well as quality assurance in order to facilitate the export to foreign countries.

Ms. Nguyen Thi Huong, Deputy Party Secretary, Chairman of Phu Do Ward, said: "It is expected that this day 26/12, Ward People's Committee will coordinate with noodles Phu Do village organized" Festival Phu village Do "with the participation of numerous guests, customers and businesses. This is a privileged occasion to affirm, promote the brand" noodles Phu Do, "with friends near and far, domestic and international.