Rice gradually from the Asian menu , replaced by pasta and bread
Asia is reducing the amount of rice bran used in the meal, but instead increase the use of products made from wheat flour.
In Korea, the mother company has become more regular basis to prepare bread for breakfast because it is very convenient and easy to eat, saving them much time. People in the city were also familiar with the type of bread, pastry, pasta, pasta ... Demand for wheat in South Korea has increased twice since 2008. Rice consumption consumption trends in other Asian markets also similar place.
Asia capital mainly subsistence rice, but the demand for bread and flour popular everywhere, from Mumbai to Manila gave this area to become the market's biggest wheat importer and the fastest growth world, imported over 40 million tons per year over the past 5 years, accounting for 25% of global wheat imports.
"I eat the bread and drink coffee every morning," Ms. Lee Seung-Hee had two small children said. She Hee commuting and often children eat bread on the snacks. She adds: "My husband likes to eat, so I try to cook for him, but when I'm too busy, he also had to eat bread."
South Korea spends about 6.36 trillion won (5.37 billion dollars) for bread, cakes and other flour cakes in 2014, according to research by SPC Group, the owner of Paris Croissant shop chain and Paris Baguette.
While rice consumption in Korea in 2014 to a record low of 65.1 kg / person shall consume flour to reach the highest level since 2006 was 33.6 kg.
"The housewife is tending to increase the use of bread and coffee for breakfast, rice and kimchi instead," Kang Byung-Oh, a professor of economics at Chung-Ang Congress said in research on the local cuisine.
SPC Group, the company operates a bread factory largest in Asia and has about 5,000 bakeries in Korea, said Korean bread market grew about 15% per year.
"You can see this trend across the region, as Asian countries are gradually westernized ... The food made with flour as fast and convenient," said Koh Hee-Jong, a professor of agronomy and students Study of Seoul National University said.
Consumption increased rapidly, especially wheat
Increasing wheat consumption is concentrated in the large cities, where there are more people in the middle class - those who regularly use instant food like pizza or sandwichs.
In Indonesia, wheat importer 2nd largest world wheat consumption led demand rose more than 60% wheat since 2005 to almost 8 million tonnes per year.
Even in India, the largest producer of wheat 2nd in the world, consumption forecasts are spot will exceed 5 million tonnes compared with production in 2015, forcing them to import more wheat in 8 years. The demand is concentrated in the northern plain - where wheat production of India, and is growing in both the South - where traditional rice consumption is key.
Bangladesh is also expected to import about 3 million tonnes of wheat per year to meet domestic demand - about 4 million tonnes.
"Until now we used rice three times a day, but now only 1 times a day," Humayra Ahmed, a bank employee in Dhaka and also the mother of two children said.
China is also where increased wheat demand, with consumption in 2014 reached a record 118 million tonnes. Along with the record of pizza and pasta consumption, demand pastries are also rising fast.
"It is characteristic of the lifestyle, the people now regularly use pastries and coffee in the conversation, when hanging out with friends ...", Linda Li, senior researcher Mintel China said.
Low output
Wheat production in some Asian countries is relatively low. Korean production meets only about half the consumption, the rest is imported. Australia, Russia, Ukraine, Canada, the US and Europe as these markets have benefited most from the upturn flour consumption in Asia, with total exports of this group increased by 40% since 2005. Does the exporting countries, like Australia for example, can meet the demand of Asian countries in the future?
"When tracking wheat consumption we see enormous gap between consumption growth compared with grains of rice. We need an annual output record can meet demand, "Ole houe, analysts and brokers of IKON Commodities in Sydney.