Rice Products: Market expanding

Rice Products: Market expanding

Recent years to improve the value of grain, many businesses have promoted the development of products such as rice paper made from rice, noodles, rice noodles, dried noodles, rice powder, ...
The market for this product is wide open in both domestic and export.

Domestic growth 10-20%

Fearing issues of food safety and hygiene, many families in recent years have increased to cook at home. Since then, demand for products such as rice noodles, vermicelli, rice noodle, rice porridge, rice noodles, rice vermicelli, baking powder and dirt, bread soup, bread ... rising damp.

"My house is 3 years from now, home cooking from breakfast to supper. In particular, the main material for processing and late breakfast is a group of products made from rice and noodles "- Ms. Vu Thi Chung, Nha Be, Ho Chi Minh City said.

The products made from rice are increasingly appearing on the shelves of many supermarkets.

In the system of Big C supermarket, LotteMart, Co.opmart, ... dry food group items made from rice and noodles are always occupied from 2-3 shelves. Ms. Duong Thi Quynh Trang - External System Director of Big C supermarket, said groups such as dried noodles made from rice, noodles, soup, ... supermarkets are collaborating to provide approximately 20 units to include on sale more than 150 kinds of different products.

In supermarkets Co.opmart, Nguyen Thanh Nhan - Deputy General Director also said that this year more than 60 suppliers of products made from rice Co.opmart, up 15% from last year. The number of product categories also increased by about 20%. Co.opmart itself has several private label items such as rice paper, rice noodles, fresh noodles and dried ... "Especially the kind of dry noodles, rice noodles, vermicelli, pho ... replaced with fresh noodles sales goods increased, with the month increased by 3-4 times on weekdays, especially during the time of "sensitive" when the reported sample some fresh noodles infected Tinopal market "- he's information.

According to the market research firm, the growth rate of industry-eat products made from rice has increased by 10%, while in the instant noodle industry reduced to 5%. Representatives of JSC Vietnam Food Industries said, has shifted focus to processed rice products such as beef noodle soup, crab vermicelli, rice paper, noodles ... instead of just as before to meet consumer demand.

"This year, rice exports difficult, many times the price of rice in some areas water is maintained is because traders buy to give local businesses rice paper, noodles, dried noodles and wine. Demand for products made from rice supply for the domestic market has increased for several years "- Mr. Lam Anh Tuan - CEO rice export company Thinh Phat (Ben Tre), admitted.

Boost exports

Not only popular in the country, the products made from rice world market also received quite well. Mr. Le The Revelation - Chairman of the Cooperative (Cooperative) village of Phu Hoa Dong rice paper, Cu Chi District, Ho Chi Minh City said, not only for domestic sales, products made from rice cooperatives roll, bun , noodles exported through France, America, Canada serving overseas Vietnamese.

"Currently the export potential of these items are very large, where we have relatives there is demand for specialty home. If we are to meet the requirements of food safety and hygiene of the water, then we can row to the big supermarkets are introduced to foreigners "- Mr. Khai assessment.

In VN market data shows consumption of products made from rice noodle modest. Topping the industry still accounts for 91% instant noodles, noodle soup followed by 5%, 2% and vermicelli noodles noodle 1.2%. Businesses confirms growth opportunities in this sector is very large.

Talking to the press, Mr. Page Si Germany - Deputy General Director of JSC Bich Chi Food also said that the company has more than 100 different processed products made from rice. These commodities annual growth rate of about 10-20%, mainly from exports. The company is exporting these items through the United States, EU, Japan, Myanmar, and is promoting exports through Africa. Penetration is expected this year.

Representatives of JSC Food is Colusa - Miliket also said each year to use for processing 10,000 tonnes of rice noodle products cater to the domestic market and export.

Through further processing to create added value for the grain, the business has grown to be more than a grain of rice worth 1.5 to 2 times higher than the conventional rice today. As businesses Comparison Loc (Dong Thap), processed rice into rice starch (1 ton of rice produced is about 700kg powder) for export. The export price of 700 USD / ton pulp, if compared with the export price of rice 5% broken at the level of 380 USD / ton at present, the processed rice products exported selling price was approximately 1.5 times higher .

This is a development that experts currently recommend the VN rice exporters towards, ie an increase in the processing of high value, rather than the current crude production was not competitive with other countries Thailand , India.