Rice products: market expanding
Rice products: market expanding
In recent years to enhance the value of a grain of rice, many businesses have promoted the development of products such as rice cake, noodles, rice noodles, dried noodles, rice powder, ...
The market for this product is wide open in both domestic and export.
Domestic growth 10-20%
Due to fear the problems of food safety and hygiene, many families in recent years have increased to cook at home. Since then, demand for products such as rice noodles, vermicelli, rice noodle, rice porridge, noodles, rice noodles, the baking powder, dirt, noodles, bread ... rising damp.
"The three years from now, I cook at home from breakfast to supper. In particular, the main raw material for the preparation of breakfast and late groups of products is made from rice and noodles "- Ms. Vu Thi Chung, Nha Be, Ho Chi Minh City said.
In the system the Big C supermarket, LotteMart, Co.opmart, ... dry food group items made from rice and noodles are occupied from 2-3 shelves. Ms. Duong Thi Quynh Trang - Director of External System Big C supermarket, said dry food commodities such as rice vermicelli, noodles, porridge, ... supermarkets are cooperating provided with 20 units to include on sale more than 150 different types of products.
In supermarkets Co.opmart, Nguyen Thanh Nhan - Deputy General Director said, this year there are more than 60 suppliers of products made from rice Co.opmart, up 15% from last year. The number of product categories also increased by about 20%. Co.opmart itself has a number of private label items such as rice paper, rice noodles, fresh noodles, dried ... "Especially the kind of dried noodles, rice noodles, vermicelli, noodles pho ... replaced with fresh sales goods increased, with the month increased by 3-4 times normal days, especially at the time of "sensitive" when the press reported some form of fresh noodles market Tinopal infected "- he's information.
According to the market research firm, the growth rate of industry-eat products made from rice has increased by 10% while in instant noodles industry dropped by 5%. Representative JSC Vietnam Food Industries said, was redirected to focus on processed products such as beef noodle soup with rice, crab soup noodles, pancakes, noodles ... instead of just as before to meet needs of consumers.
"This year's rice exports difficult, many times the price of rice in some areas water is maintained thanks traders buy to give local businesses rice paper, rice noodles, dried noodles and wine. The demand for products made from rice supply for the domestic market have increased in years "- Mr. Lam Anh Tuan - General Director of rice exports Thinh Phat (Ben Tre), acknowledged.
Boost exports
Not only popular in the country, the products made from rice is also the world market well received. Mr. Le The Revelation - Chairman of Cooperatives (HTX) village of Phu Hoa Dong rice paper, Cu Chi District, Ho Chi Minh City said, not only sold domestically, the products made from rice cooperatives roll, bun , noodles exported through France, the US, Canada serving overseas Vietnamese.
"Currently the export potential of these items are very large, where there are people that we are in need of specialty home use. If we meet the requirements of food hygiene and safety of the country, our customers also have access to large supermarkets to introduce foreigners "- Mr Khai evaluation.
Market data at VN showed consumption of products made from rice noodle modest. Topping noodle industry is accounted for 91%, followed by 5% pho, vermicelli noodles 2% and 1.2% noodle. Businesses confirms growth opportunities in this sector is very large.
Talking to the press, Mr. Page Si Germany - Deputy General Director of JSC Food Bich Chi also said the company has more than 100 different processed products made from rice. These goods annual growth rate of about 10-20%, mainly from exports. The company is exporting these items over the US, EU, Japan, Myanmar and is promoting exports through Africa. Penetration is expected this year.
Representatives of JSC Food is Colusa - Miliket said each year using 10,000 tonnes of rice for processing noodle products to serve the domestic market and export.
Through further processing to create added value for the grain, the business has grown to be worth more grain than 1.5 to 2 times higher than the normal rice today. As businesses Comparison Loc (Dong Thap), processed rice into rice starch (1 ton of rice produced is about 700kg flour) to export. The export price of 700 USD / ton of pulp, compared with export prices 5% broken at 380 USD / ton at present, the processed rice products sold export price was approximately 1.5 times higher .
This is a development that experts are advised exporters of rice VN towards, ie increase the products of high value, but the current crude production has not compete with Thailand , India. according danviet
