Rice products: market expanding
In recent years to enhance the value of the grain, many businesses have stepped up development of products made from rice as rice paper, noodles, rice-noodle, dry noodle, rice powders, ...
The market for these products is expanding rapidly in both domestic and export.
Domestic growth 10-20%
Because of fears about safety issues and hygiene, many families in recent years has intensified to cooking meals at home. Since then, demand for products such as rice noodles, vermicelli, rice paper, rice porridge, noodles, rice noodles, the dirt cake flour, bread soup, bread ... rising damp.
"My house from 3 years full cook at home from breakfast to supper. In particular, the main raw material for the preparation of the breakfast and late main group of products made from rice and noodles "- Vu Thi Chung, in Nha Be, Ho Chi Minh City said.
The products made from rice are increasingly appearing on the shelves of many supermarkets
In the system the Big C, LotteMart, Co.opmart, ... dry food group items made with rice and noodles are always occupied from 2-3 shelves. Duong Thi Quynh Trang - Public Relations Director of Big C supermarket system, said dry food commodities such as rice noodles, noodles, porridge, ... supermarkets are cooperating provided with about 20 units to take on the shelves of more than 150 different types of products.
In supermarkets Co.opmart, Nguyen Thanh Nhan - Deputy CEO also said that this year there are more than 60 suppliers of products processed from rice to Co.opmart, up 15% over last year. The number of product categories also increased by about 20%. Co.opmart itself also private label some commodities like rice paper, rice noodles, fresh noodles, dried ... "Especially the kind of dried noodles, rice noodles, vermicelli, fresh noodle pho ... replaced with sales high rises, with the month increased by 3-4 times normal days, especially in the time of "sensitive" as the press reported some form of fresh noodles contaminated Tinopal market "- he's information.
According to the market research company, the industry growth rate of noodle products made from rice has increased by 10% while in the instant noodle industry fell to 5%. Representing JSC Vietnam Food Industries said, was redirecting focus on products processed from rice as beef noodle soup, crab crab vermicelli, rice paper, ... instead of noodles as before to meet consumer demand.
"This year rice exports difficult, many times the price of rice in some areas water is maintained thanks traders buy to give domestic firms making rice paper, noodles, dried noodles and cooking wine. Demand for products made from rice supplied to the domestic market have increased these last years "- Mr. Lam Anh Tuan - General Director of Thinh Phat rice exports (Ben Tre), acknowledged.
Boost exports
Not only popular in the country, the products made from rice market is also seeing pretty good world. Le The Khai - Manager Cooperative (Cooperative) Village Phu Hoa Dong rice paper, Cu Chi District, HCM City, said not only sold domestically, the product made from rice of cooperatives as rice paper, rice vermicelli , noodles were exported via France, USA, Canada serving overseas Vietnamese.
"Currently the export potential of these items are very large, where there are people that we are in demand for specialty home. If we meet the requirements for food safety and hygiene of the water, our customers also have access to a large supermarket to introduce foreigners "- Mr Khai evaluation.
Market data at VN indicates the consumption of products made from rice noodle modest. Topping noodle industry is accounting for 91%, followed by 5% pho, vermicelli noodles noodle 2% and 1.2%. Enterprises confirms growth opportunities for the sector is not very large.
Talking to the press, Mr. Page Si Germany - Deputy General Director of JSC Food Bich Chi also said the company currently has more than 100 different products made from processing rice. These goods annual growth rate of about 10-20%, mainly from exports. The company is exporting these commodities through the United States, EU, Japan, Myanmar and is promoting exports through Africa. Penetration is expected this year.
Representatives of JSC Food is Colusa - Miliket also said each year using 10,000 tonnes of rice to processing noodle products serve the domestic market and export.
Through further processing to create added value for the grain, the business has grown to be worth more grain than 1.5 to 2 times higher than the conventional rice exports at present. As businesses Loc Comparison (Dong Thap), processed rice into rice starch (1 ton of rice produced around 700kg flour) to export. The export price of 700 USD / ton pulp, if compared with export prices of 5% broken at 380 USD / ton at present, the processed rice products sold export price was approximately 1.5 times higher .
This is a development that experts are advising businesses towards VN rice exports, which increased processing products with high value, but the current crude production was not to compete with Thailand , India.
