Rooted outside bamboo village

First of all the invasion of Thais, Malays ... in Vietnam market, since long, some local firms have quietly "go fight the other countries to send troops", putting Vietnam rooted in water row exterior.

The brand mark

Since 2007, after the success in the domestic market, brand stationery Dragon made their way to export markets in Southeast Asia, started the two neighboring countries of Laos and Cambodia. Mr. Co Gia Tho, chairman of the Managing Board of Thien Long, sharing a lot of reasons for the Dragons started this.

First, the large production capacity of the company to a larger consumer market for 5-10 years. Exports as well as how to create a stable source of foreign exchange, to help balance the current expenses while imports of raw materials. Besides, "ethnic pride" can be seen as a reason. Business environment to help businesses export capacity of the team to make the position of the business and leverage as well as by country.

Until now, after eight years, the products of the Dragons as art supplies (Colokit) and office equipment (FlexOffice) was distributed in 8 countries in Southeast Asia such as Thailand, Cambodia, Laos, Malaysia, Myanmar ... (*)

According to Life, which is the result of many years of efforts in perfecting the product research, dogged persistence and development of foreign markets. But if compared with expectations in the future, Mr. Tho rated this much "still modest". Mr. Tho said the Dragons will continue to develop more diversified products to meet the requirements of customers not only in Southeast Asia but in the broader market is in Asia, and Europe, by the objective of Dragon's products global market.

Started exporting earlier than stationery Dragon is the processed food product after rice brand Bich Chi. In 2003, Bich Chi will be the first export shipment to customers in Singapore. Pham Thanh Binh, General Director of JSC Food Bich Chi, said the reason the company must find its way out so early because the dried product made from dough to stiff competition with products fresh from the traditional manufacturing base and villages. "Consumers in countries that like noodles, fresh noodles rather than dried. But the company has the technology, has a large-scale manufacturing conditions should have exports, "Binh explained.

Until now, these products prawn crackers, cake, noodles, noodles ... of Bich Chi was present at seven Southeast Asian countries as Malaysia, Singapore, Indonesia, Philippines, Myanmar, Laos and Cambodia. Private partners in Thailand import purchases are for export to Japan. Each year, exports to the ASEAN countries earned nearly 300 billion Bich Chi. Especially in the past year, some market areas grew rapidly. In 2014, exports to markets in Malaysia more than tripled from the previous year. Mr. Binh expressed joy because companies have captured the taste, "tastes" of food consumers in these countries. Bich Chi products are competitive thanks to quality assurance, to meet the safety standards of food hygiene and well priced compared to the Thai restaurant.

With Engineering Public Company Limited Agriculture Bui Van Ngo, roads penetrate the ASEAN market to very naturally, under the law of supply and demand of the market. Before 1975, the mechanical product of the production company to serve domestic market has also followed the rice traders Thailand, Cambodia ... on your country. Nguyen Fitness Ha, adviser of the Company Bui Van Ngo, since the relationship which, in the early 1990s, the company has shipped 100 machines to Thailand whitening the orders of a factory here , the opening period market penetration in Southeast Asia with its large scale.

Bui Van Ngo mechanical desirable features suitable for the needs of users, improvements are technical limitations that machine from Japan and Western Europe are experiencing at that time.

Currently, agricultural machinery company's direct export to markets of Thailand, Cambodia, Indonesia, Laos, Philippines. The company also has representative maintenance, repair factory in Cambodia, Indonesia, Philippines. Each year, the Company Bui Van Ngo grossed around US $ 15 million through exports, but the domestic market is still the focus. Mr. Fitness Ha said: "In the country still lacks equipment. Selling prices of products for the domestic market by 80% only export prices. We export to proactive equipment imported foreign currency. "

Experience and opportunity of their predecessors

After years of rolling in the Southeast Asian market, the experience which he Co Gia Tho drawn as "any sexual speed pass" do what is right techniques, slow but sure; ideas or need to come with a workable plan.
And with the Company Bui Van Ngo, Mr Fitness Ha affirmed decisions to the success is the quality of products, quality customer care and business ethics. How many years, the company considered that your customer, the customer's plant as a place to display and operate its products, as customer success is our success. There have been situations noticed guests plan inappropriate orders, companies are willing to consult, design, write project do not take money.

To be competitive in the field of agricultural machinery, according to Hidden Hanoi, the most important thing is adaptable to real life in place of the story rather than the technology came from, massive is. Domestic manufacturers can afford these technologies to create a mechanical but their investment in human capital on the basis of actual collisions to improve to match the needs of the user. And he also said that the biggest rival is myself now. "In the context of rapid changes everything, nascent technologies that enterprises continuously improve themselves do not pay attention, it will lose," he said.

Mr. Stock Gia Tho said that the Dragons were "sure footed" in some markets, in the coming years could put force to continue to exploit the remaining two markets are Indonesia and Singapore. The "root" in the market early Southeast Asian countries are competitive advantages of the Dragons expensive than now not even started when the ASEAN Economic Community (AEC) formal operational later this year . "The slower now Vietnam leg, the more lost opportunity," Mr. Tho said.

Pham Thanh Binh, the official said that the AEC operation, the product of Vietnam was rooted in the countries of the region will help create balance between Vietnam enterprises with the manufacturer Thailand, Malaysia. .. because opponents have to worry about competition in the domestic market. When their products are brought into Vietnam, the competitive opportunities of domestic products is still quite large thanks advantages in terms of local raw materials, cheap manufacturing costs as knowledgeable consumers.

Need to support policy

Mr. Luong Van Vinh, general director of JSC My Hao Cosmetics, affirmed Vietnam row perfectly competitive opportunity in AEC. For example in the field of cosmetics, Thai restaurant flooded but higher prices of goods Vietnam. It is important that the State should have policies to support and create favorable conditions for enterprises to exploit market.

Mr. Tho share in recent years, the Dragons have received support from the authorities as rent free booth while attending international fairs; get some information and advice on the business, culture, mores ... of some markets; not difficult to make customs procedures, establish procedures for import tax refund ... However, businesses still desired by the State to provide market research information valuable to use in the water Vietnamese imports; more support costs while participating enterprises export fairs; organize more national events to promote, enhance value for all major brands of Vietnam. In particular, the policy stability, input prices for manufacturing ... the State will create favorable conditions for enterprises to improve their competitiveness, sustainable exports, increased investment research - development product development ...

Looking to the Mekong Delta, Can Nguyen Ha said that people here are hardworking, creative, farming techniques and processing technologies can reach Southeast Asian and African rice producing and exporting in place. The policy of the State, should follow this axis to invest sufficiently in human and agriculture, but can not is lacking and weak, half-hearted just like today.