Where confidence thanks Kinh noodles market leader?

As rookies, but the group's leaders confidently assert Kinh, brand instant noodles in front of this unit will stand in the top 3, and the goal is to lead the market.

Accounting for 10% market share in 3 years to when Kinh announced engage in instant noodle market, has made comments warning this sector is fierce competition, with the brand has been known since consumers long. However, Tran Le Nguyen, General Director of Kinh Do has confidently said, the goal of working confectionery giant noodle stand in the top 3 market, with a share of 10% within 3 years. "With experience, capital, technology and quality of current products, we affirm not inferior unit. We are confident to be able to compete well with all brands. Our ambition is to lead this market, "Kinh said leaders.

Basis to assert will become the leading brand of Kinh Do's collaboration with Saigon Ve Wong Co., units attached to A-One brand of noodles. This unit has invested in instant noodles in Vietnam since the 90s Kinh said that the combination of strengths in manufacturing, research and development of Saigon Vewong products, with experience as advantages in development, distribution, promotion of products of Kinh Do, takes noodles branded venture quickly topped market. Share more of your goals and solutions to the Top 3, this venture represents said, will penetrate all 3 customer segments, including general education, senior and super-senior, with 3,500 copper price, VND6,000 and VND10,000 a package.

With a wide distribution network with strong financial capability and business cooperation with experienced producer, Kinh confident that will bring instant noodles brand's market leadership. Development noodles with "labels" candy Currently, Vietnam noodle market in the hands of three main businesses, including Acecook Vietnam, Masan Food and Food Asia, with 80% market share. In particular, Vietnam Acecook hold the top spot, with 51.5% market share. If Acecook Vietnam focuses on middle income segment, Masan targeting the premium segment and universal, currently ranked No. 2 with 17% market share. 3rd large enterprises are Asia Food noodle brand Red Bear, representing a 12.1% market share. And war noodles in Vietnam market promises more competition, bringing more choice to consumers, the presence noodles branded confectionery manufacturers are familiar. Representative Kinh said, is business with strengths in the field of confectionery, should the appearance noodles called Ki Kinh Do (member of Kinh), will evoke curiosity, led to the decision Product trial. Marketing strategy, nor follow the familiar path of other brands are doing. "Instead of hype to enhance brand identity and then take the goods to the distribution channel, we do the opposite. Noodles Kinh package launched at the end of 2014, is now available at 86,000 points sold throughout the country. Business ingratiate customers by listening to their share after the trial product. Advertising Strategy then deploy simultaneously, and promotions, to gauge the reaction of consumers, competitors. Noodles has just launched one month supply shortages, prove our products are accepted by the market, "representing Kinh said. He grew confectionery also confident with their financial ability to step into this field. Nearly 8,000 billion earned from the sale of 80% stake in the confectionery segment for foreign partners late 2014, Kinh said more than 300 billion investment deduction for noodles. And orientation will reach 1000-2500 billion revenue contribution from this segment, accounting for 25% of the company's revenue.